Mulally wants Ford to Cut Company-wide Lineup Down to Around 20 vehicles

Alan Mulally, President and CEO of FoMoCo, told an audience of business leaders at the Confederation of British Industry in London today that Ford is looking to downsize its current lineup to 20-25 models in an attempt to "simplify" and build better cars.

It seems to make sense; instead of spreading yourself too thin and trying to be everything to everyone at the cost of quality, spend more of your resources on fewer models to ensure a well put-together product.

Clearly addressing the euthanization of Mercury and its badge-engineered wonders (as well as parting out Ford's Premier Automotive Group), Ford CEO Alan Mulally said:

"When I arrived, it was absolutely clear that we had to simplify Ford dramatically...Fewer brands means you can put more focus into improving the quality of engineering."

For the record, Mulally came into a FoMoCo that had ninety-seven (97!) models in 2006. Thanks to cutting back models and standardizing components, Ford has helped bring down the cost of multi-market cars like the Fiesta (65% of which is standardized parts).

With Volvo's sale - at a huge loss - to Chinese Zhejiang Geely Holding Group Co., Ford's golden child already is now making sure those wasted Mercury funds are allocated properly (i.e. to Lincoln and its non-cohesiveproduct range). What's next?

Mulally says, "The key thing now is to keep the economy going. All the fundamentals say that we are moving in the right direction."

I'll believe that when Lincoln is a true-blue luxury brand once more.

By Phil Alex

Source: Bloomberg

2011 Ford C-MAX Wallpaper

2011 Ford C-MAX Picture

2011 Ford C-MAX Photo

2011 Ford C-MAX Interior

2011 Ford Edge Wallpapers

2011 Ford Edge Wallpaper

2011 Ford Edge Picture

2011 Ford Edge Interior

2011 Ford Edge Back View

2011 Ford Explorer Wallpapers

2011 Ford Explorer Picture

2011 Ford Explorer Interior

2011 Ford Explorer Wallpaper

2011 Ford Explorer Interior Design

SCOOP: 2012 Ford Fiesta ST Hot Hatch with EcoBoost Turbo Engine

For those complaining about the lack of a sportier and more powerful edition of Ford's latest (global market) Fiesta hatchback, we have some very good news. Our spy photographers have snapped a prototype version of the upcoming Fiesta ST model undergoing testing in Germany.

The three-door test car featured in these photos gets a wilder bodykit with a front apron incorporating a lip spoiler, chunky side skirts, a bigger roof spoiler and a rear diffuser that houses two large exhaust pipes.

The sporty Fiesta also receives darkened headlamps and big alloy wheels, while we can also see a pair of body-hugging bucket seats for the front passengers.

A closer look at the pictures reveal a massive intercooler up front which feeds the ST's EcoBoost turbocharged four-cylinder engine. At this moment, we don't know if Ford has opted to fit the Fiesta ST with a 1.6-liter or a 2.0-liter variant of the EcoBoost engine family.

If anyone knows a German website(s) where we can find more information about the car from the license plate number, we (and consequently our readers) would deeply appreciate it.

In any case, expect an output of around 200-horsepower with all those ponies finding their way to the road through the front wheels. Suspension, brake and steering wheel system tweaks should be on the menu also.

Ford has not yet made any official announcements on the Fiesta ST, which may or may not make it on this side of the pond, but expect to see the Polo GTI-rivaling model arriving first in Europe in 2011.

Ford Kills American Ranger after 2011, New Global Ranger Still a Go

Due to the impending death of the American compact truck market, Ford has officially decided to not sell the next generation Ford Ranger in the States after 2011. Instead, the Blue Oval will concentrate on making its half-ton F-150 an all-around contender with a broader engine range. Apparently Ford doesn't think the compact pickup truck market in the States is too important (and at 2%, it really isn't).

Ford's decision to kill its American compact pickup has a couple reasons behind it: competitors offer better options that would cost too much to compete against, and more importantly, the segment is simply dying and not worth investing in. By canceling the US Ranger, Ford will be shutting down its St. Paul, Minnesota assembly plant.

The bottom line is that Ford can and has justified spending its money elsewhere. One example is moving some of its former Ranger fleet purchases to Transit Connects, which makes a lot of sense.

For all those compact pickup fans, there is an upside: markets that make use of small trucks will be getting a new Ranger very soon. The next, more efficient compact pickup will debut at Sydney's Australian International Motor Show. The truck was designed in Australia, which has been on a roll lately with great designs and ideas (e.g. the new Falcon GT and Cruze Hatchback).

The world's next Ranger should come with EcoBoost power and four and six-cylinder gasoline and diesel engines. As soon as we get some more info closer to its debut, you know where to come.

By Phil Alex

Source: USA Today

2010 Ford Fiesta S2000 Wallpapers

2010 Ford Fiesta S2000 Picture

2010 Ford Fiesta S2000 Photo

2010 Ford Fiesta S2000 Interior

2010 Ford Fiesta S2000 Back View

2010 Ford Fiesta S2000 Side View

Ford to Unveil All-New Ranger Pickup Truck and FPV Falcon with Supercharged V8 at Sydney Motor Show

This year's Australian International Motor Show in Sydney, which runs October 15 -24, will see Ford taking the wraps off an all-new generation of its Ranger compact pickup truck. The new Ranger will be joined by Ford Performance Vehicles (FPV) first-ever supercharged V8 Falcons, and the Aussie debuts of the current Focus RS and Fiesta Sedan.

The new Ranger, which has been developed in Australia and will go on sale in 180 global markets, is a sister model to the new Mazda BT-50 (also set to make its world premiere in Sydney). Ford said that the new compact pickup truck will be offered with a new family of engines with "impressive gains in power and fuel economy". More intel and photos will be released closer to the Sydney motor show.

Continuing with the rest of Ford's debuts, the 305HP Focus RS will be offered in the country in a limited number of 315 units, while the new Fiesta four-door sedan will be available in both diesel and petrol versions.

As for FPV's Falcon-based performance models, both the GT and GS cars get a new supercharged engine based on the Mustang's 5.0-liter V8 unit kicking out 449HP and 422HP respectively (read more here). According to Ford, albeit the base of the new FPV V8 engine is imported from the USA in component form, each unit is hand-assembled locally by FPV in Melbourne, using Australian-made components.

Ford Mustang Cobra Jet, 2010

Ford Mustang Cobra Jet, 2010

Since its victorious introduction at the NHRA Winternationals in 1968, Ford Mustang Cobra Jet has created a legacy of power, performance and triumph.

The 40th Anniversary 2008 Ford Mustang Cobra Jet lived up to the legend of the original, duplicating the NHRA Winternationals victory in 2009 and dominating drag strips across the land.

Today, Ford Racing unveiled the 2010 Ford Mustang Cobra Jet at the Specialty Equipment Market Association (SEMA) show, which marks the continued evolution of the CJ as a factory-produced turnkey race car. In honor of the SEMA introduction, Ford Racing built and unveiled a one-of-a-kind "SEMA Special" silver Ford Mustang Cobra Jet complete with a charcoal Cobra Jet graphics package.

With the 2010 Ford Mustang Cobra Jet, the luxury of a longer development cycle and the result is absolutely stunning. Where the 2008 Cobra Jet was an extremely potent starting point for NHRA Stock competition, the 2010 will enhance the car further.

For decades, the Mustang has been the preeminent car in many forms of racing, including drag racing. The 2008 Ford Mustang Cobra Jet added to that legacy this season with high- profile wins at the NHRA Winternationals and U.S. Nationals, and by setting numerous track records across the country.

The 2010 Cobra Jet, like its predecessor, is a factory-built race car that is intended for NHRA Stock and Super Stock racing. The goal for the 2010 Ford Mustang Cobra Jet was to enhance the race features to further make its own place in NHRA history. The 2010 CJ will come with all of the features of the 2008 car with enhancements that include options for a full race-prepared automatic or manual transmission, drag race-specific shocks and springs, manual steering and brakes, 8.50 certified roll cage, and an Aeromitive return-style fuel system with trunk-mounted fuel cell.

Ford F-150 Harley-Davidson, 2010

Ford F-150 Harley-Davidson, 2010

Ford F-150 Harley-Davidson, 2010

The exterior of the 2010 Ford Harley-Davidson F-150 offers a bold front fascia and six-bar shaped billet style grille and boasts specialized forged aluminum and Harley-Davidson chrome badging. The truck will have a lowered appearance because of a fully integrated deployable running board.

Standard are 22-inch low-profile performance tires - the largest in the F-Series lineup - and Euroflange forged wheels with a polished and painted center wheel cap. The paint selection is classic Harley-Davidson - Tuxedo Black and the first Ford application of Lava, a deep maroon with three-color metal flake.

The interior is customized to appeal to the truck buyer who appreciates the attention to detail for which both Ford and Harley-Davidson are renowned.

Australia: The Pricey World of Right-Hand Drive Conversions

Car buyers in Australia and other RHD countries have long got the short end of the stick in terms of American muscle cars. The reason is quite simple: they drive on the "wrong" side of the road.

Most manufacturers are unwilling to do right-hand-drive conversions on what are essentially specialist models: cars like the Chevrolet Camaro, Dodge Viper, Ford Mustang and the like. There just aren't enough buyers to rationalize the cost.

Fortunately, a cottage industry (or rather a man-in-a-shed industry) has popped up offering RHD conversions of American muscle cars for eager buyers in countries like Australia, the UK and Japan.

In Australia, for instance, you can get just about anything from a AU$359,990 Corvette ZR-1 (or around three times as much as it does in the U.S.) to a AU$139,000 Chevrolet Camaro (or the same as an Audi S5 Cabrio in Australia).

Want a 2011 Mustang GT convertible? Be prepared to pony up AU$142,500 (the same as brand new Porsche Boxster Spyder) for that Pony. And it becomes even more laughable when you look at the U.S. prices for these same cars:

We do not claim to know the full details involved with importing a car and converting it to RHD, but it can't be so difficult as to demand the of a new entry-level Porsche 911...

So the next time you harrumph at some foreign nobody, whining about, "How good you bleedin' Yanks have got it" – spare a thought for the poor, cash-strapped Aussie... selling his 911 to buy a RHD Corvette ZR-1.

By Tristan Hankins

Here's where we found pricing information for the RHD conversions:

Corvette Clinic - makers of the RHD ZR-1
Mustang Australia - builders of RHD Mustangs
Performax - makers of the RHD Camaro and other cars

And Top Gear Australia magazine's August 2010 issue.